All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To put it simply, this is your YouTube, Netflix, … Read article
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, and made dreams come true for a handful … Read article
Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter Butter and other famous snacks from … Read article
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As hackers get more adept and consumers hear about more … Read article
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional mediums, we worked with them to get … Read article
Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic versions of themselves. BeReal was released in … Read article
We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. The Vienna Tourist Board wanted to … Read article
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature down one degree. How many months until fall? 2022 has … Read article
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if … Read article
The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have done this, been … Read article
Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative content can help build brand awareness, increase conversions … Read article
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, it’s became a … Read article