Trends: Digital
What Amazon changed to promote this year’s Prime Day event.
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more
An introduction to the Metaverse.
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more
Video continues to rise for 2022 – where are consumers watching?
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more
How to build consumer trust as confidence in brands declines.
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more
Technology is changing. How are we changing with it?
There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphon … Read more
What are NFTs and where are they going next?
The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data store … Read more
Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more
The QR code: An unexpected pandemic hero
Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned … Read more
3 web trends to avoid
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website th … Read more
7 best practices for display ads
Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital adver … Read more
