Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article
There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphones. Although electronics and devices have influenced the surrounding world, … Read article
The digital space is always evolving. Possibly one of the biggest developments in the recent year is the inception of the NFT. NFTs, or non-fungible tokens, are non-interchangeable units of data stored on a blockchain that can be sold and … Read article
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor shortages and ongoing supply chain challenges driving up … Read article
Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned one last night at dinner or at … Read article
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website that’s easy on your internal team and … Read article
Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital advertising – a paid … Read article
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should pay special attention to. Q3 2021 Social … Read article
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable future. These stay-at-home orders sent people into the … Read article
Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the background — ready to launch new … Read article
The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Work from home” and “stay safe at home” rules and recommendations … Read article
A wise man once said, “Leadership and learning are indispensable to each other.” And if you ask us, John F. Kennedy couldn’t be more correct. Being a leader in any corporate capacity requires you to consistently continue your education, so … Read article