The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Work from home” and “stay safe at home” rules and recommendations … Read article
A wise man once said, “Leadership and learning are indispensable to each other.” And if you ask us, John F. Kennedy couldn’t be more correct. Being a leader in any corporate capacity requires you to consistently continue your education, so … Read article
Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to Forrester, eCommerce will drive two-thirds of U.S. retail growth by … Read article
Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s part of flattening the curve, which could ultimately … Read article
In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. But, that’s not all we’re watching. Amidst the ever-concerning … Read article
Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a social media site, Poshmark’s 60 million users create custom … Read article
If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting involved? Surprisingly, podcast marketing is becoming a very effective … Read article
In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms (fever, cough and shortness of breath), and even … Read article
Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedIn and connected vehicles for a spin. SHSMD’s FutureScan and CHNAs pave … Read article
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment, … Read article
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came to Brogan & Partners with this dilemma: How … Read article
Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journaled pages, and their clothes are often DIY and upcycled. What’s the … Read article