Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “Home Alone.” This :60 spot is a shot-for-shot … Read article
Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Every month, Siri gets an … Read article
As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging in shared … Read article
Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep … Read article
A slew of new technologies continued to hit the market in 2018, which has become more the rule than the exception in recent years. For marketers, the real shift is not so much with the technologies themselves, but with consumers’ … Read article
“Machine learning” may not be a term you’ve heard before. But if your first impulse is to ask Alexa what it is, you’re already using one application of it. Machine learning is the practice of getting computers to learn autonomously, through … Read article
Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about 2018: The Good News: Americans are working. In September, unemployment hit 3.7%, its … Read article
The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you happy.” says Johnny Earle, of Johnny Cupcakes, … Read article
Google. It serves our every search. Indulges our every inquiry. And even follows us where we go (on the internet of course). It even crawls brands’ sites and the content they produce: blogs, whitepapers, articles, webpages, websites, etc. so that … Read article
Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week that will melt your heart? Check up on this and why Alexa … Read article
Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking … Read article