Weekly Recap – March 9, 2018

Ellyn Davidson 03/08/18 - 8:05 pm

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is getting a lot of attention. Marketing makes a difference. This industry drives the campaigns, hashtags and images that force conversation and shape culture.


Clever camerawork makes everything a runway in this new Delta ad. Good things come to those who go. The Brogan team can attest to that.

Here’s how kids respond when introduced to the gender pay gap. Spoiler alert: They aren’t too happy.

Why marketing will show the world gender equality. When women are represented as equals, the world learns to treat them as equals.

Meanwhile, back at the RANCH

Are you in touch with Healthcare Touchpoint Analysis? Some Touchpoints are within your control. Unfortunately, many are outside of your control. Check out this Touchpoint Optimization Strategy to increase the quality of the total patient experience.

Does influencer marketing still work? If so, what makes for a powerful influencer? And which cohort is most influence-able? Check out these tips on approaching influencer marketing in 2018.


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