It’s science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this new donor base turns to social media for charitable content.
DETAILS, Please
On World Kindness Day, this organization put up walls to spread love. That might sound contradictory. Let’s put it this way—these walls are essentially murals that encourage people to put kind words out into the world.
Lionsgate’s Chrome extension turns negativity to positivity. #ChooseKind. The tool uses machine learning to spot offensive content and put a banner with a more positive message over it.
‘Tis the donation season. We’re bringing up transparency again. Donors want to be sure their money will actually make it to the people who need it. Go figure.
Meanwhile, back at the RANCH
Talk finance to me: how to market your financial brand to women. Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men.
Looking for Millennials? Seeking marketing magic? Hit the library. Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card.
THE Topic of conversation
Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”
SHARING is CARING
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