Trends: Marketing to Women
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
Weekly Recap – December 18, 2020
Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more
Weekly Recap – July 17, 2020
Old News Americans appear to be losing some interest in the coronavirus outbreak. Per a Pew Research Center survey of 9,654 U.S. adults conducted June 4-10, fewer Americans say they are following the … Read more
Weekly Recap – June 12, 2020
Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more
Social Marketing Example #6: Always – “Like a Girl”
Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read more
Weekly Recap – August 2, 2019
Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more
Let’s Talk: Women in the Workforce
In 2015, Reese Witherspoon was one of many recipients of Glamour’s Women of the Year award. In her acceptance speech, Witherspoon talked about the production company she founded and said she recognize … Read more
Weekly Recap – February 1, 2019
Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more
Weekly Recap – December 21, 2018
Power Suite Target’s latest fashion collaboration targets socially conscious. Target has long focused on the fashionista, partnering with the likes of Mizrahi, Missoni and Victoria Beckham. Now the re … Read more
