Trends: Marketing to Women

In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read article

A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read article

Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read article

In 2015, Reese Witherspoon was one of many recipients of Glamour’s Women of the Year award. In her acceptance speech, Witherspoon talked about the production company she founded and said she recognize … Read article

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read article

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studi … Read article

When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the fa … Read article

They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And … Read article

My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read article

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read article