Innovative healthcare marketing example #14.

Julia Mastropaolo 10/05/12 - 2:00 pm

Music heals the body and soul. Which is why I think Mount Sinai Hospital Chicago’s new “Sounds of Sinai” fundraising innovation is really cool. It’s also cool that anyone can participate. You simply upload a video of your music performance (no matter how off-key and silly you may appear), let your peeps know, and voila, pledges for the hospital start coming in. All performances, including “favorites” and “highest pledged” are viewable on the site. This is the springboard for sharing to other social media sites such as Facebook, Twitter, YouTube and Pinterest.

The competition, spunk and goodwill make for a great internal morale and team booster for any level of hospital employee, from security guard to doctor. And what an inspiring opportunity for the whole Chicago community –  kids, parents, church groups, school choirs, employers. It’s totally inclusive, allowing anyone to raise money for this leading inner city healthcare provider.

Earvin Magic Johnson, a strong supporter of the Chicago urban healthcare community, is the spokesperson and was the first to sing, with his own rendition of The Temptation’s “My Girl” . But he’s not even in first place! Take a look at the current leading video below (with over $1000 pledged). It’s something you could imagine doing with your friends and colleagues.

The spirit and creativity displayed with Sounds of Sinai makes me feel good about this hospital. How about you?

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