Trends: Generational

Weekly Recap – February 14, 2020

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Weekly Recap – January 24, 2020

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

For the Love of Money

As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their financial supp … Read more

Weekly Recap – November 1, 2019

Me, Worry? Like generations X and Z, Boomers like to share pics and updates with friends and family via social networks. But they’re more likely to fret about how their data is being used (Adobe “Voic … Read more

Weekly Recap – October 18, 2019

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Weekly Recap – October 11, 2019

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Weekly Recap – October 4, 2019

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Weekly Recap – September 27, 2019

Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more

Millennials repeat the same vacations to avoid stressful research.

For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read more

Weekly Recap – September 20, 2019

(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

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