Trends: Generational

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How to market healthcare to all generations: Baby Boomers.

It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their q … Read more

The Foodie Generation: Millennials force the food industry to face the facts.

In the past, gourmet cuisine came with a kind of exclusivity; diners with taste buds refined enough to appreciate exotic ingredients, and elaborate preparations were few and far between. Now, foodie c … Read more

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