Trends: Healthcare
Healthcare Advertising Example #4: SickKids (The Hospital for Sick Children)
“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the … Read more
Healthcare Advertising Example #3: Royal Alexandra Hospital
There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems a … Read more
Healthcare Advertising Example #2: New York Presbyterian Hospital
According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more
Healthcare Advertising Example #1: Carilion Clinic
Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more
Just what the doctor ordered: 10 examples of creative healthcare advertising.
Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relata … Read more
5 Key Takeaways from MSHPM’s “Responding to Social Disparities in HealthCare”
MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive … Read more
Podcasting perseveres, Facebook Reels and Twitter gets to work
Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more
7 key takeaways from SHSMD FutureScan 2021 Webinar
Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming health … Read more
Weekly Recap – February 12, 2021
Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently. Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more
Weekly Recap – January 15, 2021
Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more