Trends: Healthcare

Self-care and what it means for healthcare marketers.
You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine. But, what does self-care really mean? According to CEB Iconoculture res … Read more

Weekly Recap – March 3, 2017
Pick up. Pick up. Pick up. Wondering why consumers aren’t answering your calls? It’s because all that ringing is freaking them out. Especially the young’uns. Or they’re too busy clipping coupons and h … Read more

How to get more patients to try telemedicine.
Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers … Read more

Healthcare Checkup – February 2017
Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more

Healthcare Checkup – January 2017
Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram storie … Read more

Hospital system backs patient experience with refund policy.
Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research. Respondents said that great customer servic … Read more

Healthcare Checkup – December 2016
Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send cur … Read more

Weekly Recap – November 18, 2016
Is it us or is it beginning to look a lot like the holidays already? Otherwise known as “Christmas Creep,” marketers are already debuting their holiday ads, deals and marketing campaigns for the seaso … Read more

Millennials are sticking with pediatrician into adulthood.
My siblings and I didn’t have a pediatrician when we were kids. Everyone in my house saw the family doctor. (Except for daddy, who self-medicated the rare virus with a strict regimen of warm Vernors, … Read more

Flu season driving you nuts? There’s an app for that: #UberForHealth.
UberX. UberXL. BLACK. SUV. UberHEALTH? Yes, you read that correctly. UberHEALTH. On October 25, the ride-sharing enterprise advertised their new promotional effort, #UberForHealth. When users in … Read more