Trends: Healthcare

Goshen Center for Cancer Care, Share a Stool.

Healthcare Advertising Example #8: Goshen Center for Cancer Care, “Share a Stool.”

There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To ed … Read more

Healthcare Advertising Example #7: Sutter Health

Healthcare Advertising Example #7: Sutter Health

“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more

Johns Hopkins Medicine

How did Johns Hopkins become the most trusted health system in the US?

By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trus … Read more

Healthcare Advertising Example #6: HomeCare Association of Louisiana, “Young at Home.”

None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentime … Read more

How Renown Health created a renowned senior loyalty program.

How Renown Health created a renowned senior loyalty program.

If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling … Read more

Bayer Battle in the Bone

Healthcare Advertising Example #5: Bayer Battle in the Bone

Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when p … Read more

Healthcare Advertising Example #4: SickKids (The Hospital for Sick Children)

“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the … Read more

Healthcare Advertising Example #3: Royal Alexandra Hospital

There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems a … Read more

Healthcare Advertising Example #2: New York Presbyterian Hospital

Healthcare Advertising Example #2: New York Presbyterian Hospital

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more

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