Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional mediums, we worked with them to get … Read article
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United Kingdom, is using the Platinum Jubilee weekend for breast … Read article
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to those who have a disability. … Read article
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my key takeaways from this very worthwhile hour: National healthcare … Read article
If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available yesterday: Online Communities: The Next Must Have Social Media Tactic. And … Read article
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor shortages and ongoing supply chain challenges driving up … Read article
What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’s so well-regarded, the mere mention of its … Read article
Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, that’s exactly what Henry Ford Health System (HFHS) … Read article
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in five non-Hispanic Native Americans … Read article
There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To educate their … Read article
“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possible.” It’s a thousand things, big and … Read article
By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle’s National … Read article