Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relata … Read more

MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive … Read more

Pandemic Proof When the coronavirus pandemic led to a significant economic slowdown, advertising budgets took a hit as companies pared back and hunkered down. Few advertising formats were spared. Mean … Read more

Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming health … Read more

Home Works If you prefer to work from home, you’re in the majority. Preference has nothing to do with the pandemic, apparently.  Nearly 2 in 5 US remote employees agree that they don’t ever plan to re … Read more

Safety Dance Brands have been anxious to advertise on social media since the dawn of Facebook, because that’s where the consumers are. But as problems of misinformation, disinformation, and other cont … Read more

Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more

Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more

Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read more

Pandemic Bump Digital media is growing its audience faster than expected this year, thanks in large part to the pandemic and related lockdown. But not all digital media activities have grown at the sa … Read more