None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentimental, a little sad… and not … Read article
If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling Silver Club: “Don’t translate what you … Read article
Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when primary tumor cells invade the bone. To share these … Read article
“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the video “SickKids VS: Undeniable.” SickKids is … Read article
There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems and our world, it’s also given the general public a more intimate … Read article
According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word of mouth trumps TV commercials featuring … Read article
Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despite these impressive numbers, women sometimes fall behind on regular … Read article
Crafting creative advertising for healthcare clients presents its own set of challenges. Messaging must strike a careful balance between high tech and high touch, between being unique and being relatable. With a wide range of healthcare clients, Brogan walks this … Read article
MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive Director, Global Health Initiative, Henry Ford Health System (HFHS), was well worth … Read article
Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming healthcare while responding to a pandemic. If you didn’t have the free … Read article
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding upon other challenges they may face. Which is why our client, Michigan … Read article
I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. And glad I did as it … Read article