Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was the consumer outlook … Read article
In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus pandemic? Just picture the Titanic sinking… and … Read article
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable future. These stay-at-home orders sent people into the … Read article
Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few months, including 26% who … Read article
Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the background — ready to launch new … Read article
The COVID-19 pandemic has upended media predictions for 2020 and beyond. Young consumers are watching local news, older consumers are exploring TikTok and nearly every gen is streaming something. “Work from home” and “stay safe at home” rules and recommendations … Read article
Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of stopping. That’s why now more than ever, you have … Read article
Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s part of flattening the curve, which could ultimately … Read article
On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the decision to work … Read article
In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. But, that’s not all we’re watching. Amidst the ever-concerning … Read article
To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying ways to help stop the spread. Here’s how brands big and … Read article
In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms (fever, cough and shortness of breath), and even … Read article