Trends: Healthcare
Weekly Recap – December 18, 2020
Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more
Weekly Recap – November 13, 2020
Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more
COVID campaign aims to ease veteran stress
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read more
Weekly Recap – November 6, 2020
Pandemic Bump Digital media is growing its audience faster than expected this year, thanks in large part to the pandemic and related lockdown. But not all digital media activities have grown at the sa … Read more
Weekly Recap – October 30, 2020
Sick Fashion Mucinex is riding the third wave in style. The healthcare brand fronted by a virtual snot monster has introduced a six-piece fashion collection marked by the aforementioned animated blob. … Read more
SHSMD Connection Bytes Virtual Conference – key “tidbytes” and takeaways
I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. … Read more
Weekly Recap – October 9, 2020
Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more
Weekly Recap – October 2, 2020
Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more
Weekly Recap – September 24, 2020
Cord-Free By year end, 31.2 million US households will have cut the cable TV en masse. Relatedly, 6.6 million households will cancel their pay TV subscriptions. By 2024, more than one-third of US hous … Read more
Weekly Recap – September 18, 2020
Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more