Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedIn and connected vehicles for a spin. SHSMD’s FutureScan and CHNAs pave … Read article
Artificial Intelligence will benefit your health in many ways, according to David Allard, M.D., Chief Medical Officer at Henry Ford Health System, but it will never replace your doctor. Rather, it will augment what your doctor does. “A.I. is like … Read article
We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, we … Read article
My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday when … Read article
E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoption (bulky and unstylish), e-cigarette brands were nonetheless aggressively marketing to young consumers. They lured … Read article
Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should be. After all, incentives like these ones can … Read article
It’s estimated by the American Cancer Society that more than 1.7 million Americans will be diagnosed with cancer in 2019. However, our client, Henry Ford Health System, is celebrating five years of saying “Game on.” Not only is cancer a … Read article
Patient experience. Two words we hear a lot about as healthcare marketers yet may have very little personal experience with. Until we, or someone we love, becomes the patient. I’ve spent a lot of time in a lot of hospitals … Read article
We were thrilled to sponsor and attend the annual MSHPM conference earlier this month in Lansing. In case you were unable to attend this year, here are our 6 top takeaways from this enlightening event: Michigan is the biggest statewide … Read article
Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that – sounds. ASMR stands for autonomous sensory meridian response. … Read article
Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view the newest Cleveland Clinic … Read article
Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Every month, Siri gets an … Read article