A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that allow patients to access health information and communicate with their … Read article
Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave behind. Here’s a look … Read article
We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep … Read article
Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our Healthcare Checkup to stay in the know. Vitamin B … Read article
Fall’s in the air, and unfortunately, so is the flu. While it’s beneficial for your personal wellbeing to get your flu shot this year, it’s also become somewhat of a social responsibility to do so. Newscasters are talking about it, … Read article
The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you happy.” says Johnny Earle, of Johnny Cupcakes, … Read article
Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week that will melt your heart? Check up on this and why Alexa … Read article
“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we treat sick people. She should know, as she … Read article
You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facelifts, tummy tucks, and breast augmentation. If, … Read article
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surprised when the … Read article
Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking … Read article