Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read more

As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more

 Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more

About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for M … Read more

When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is in … Read more

Brogan & Partners’ annual Mystery Trip is quickly approaching. This weekend, we’re taking off to an undisclosed destination with our team members turned friends. As usual, much of the trip is unkn … Read more

  According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more

Our community is overflowing with organizations and areas of need. It’s also overflowing with kindness from people willing to lend a hand. Throughout 2022, we encountered so many people and projects t … Read more

How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, … Read more

Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on Yo … Read more