Four people write 2021 with sparklers

Weekly Recap – January 8, 2021

TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

Two women sitting in a living room recording a podcast

Weekly Recap – December 18, 2020

Ad With The Good Advertisers follow the crowd. And there’s something a little extra special about a fresh audience, one unaccustomed to the subtle suggestion of a purchase. So, if you’ve noticed a few … Read more

Woman sitting on a couch holding a TV remote

Weekly Recap – December 4, 2020

You Again YouTube is the most-used digital video platform in the US. In 2020,  95% of US OTT video viewers will watch YouTube at least monthly, besting Netflix (75%) and others, according to eMarketer … Read more

Mobile phone capturing friends in a line

Weekly Recap – November 20, 2020

Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more

Image of screen with the email icon

Weekly Recap – November 13, 2020

Still Got It It’s been around for decades and email still delivers. In fact, email consistently packs a better return on investment than many other digital disciplines, like social media and influence … Read more

COVID campaign aims to ease veteran stress

Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read more

Man wearing headphones, looking at a screen, gaming.

Weekly Recap – November 6, 2020

Pandemic Bump Digital media is growing its audience faster than expected this year, thanks in large part to the pandemic and related lockdown. But not all digital media activities have grown at the sa … Read more

Woman diving onto a couch

Weekly Recap – October 30, 2020

Sick Fashion Mucinex is riding the third wave in style. The healthcare brand fronted by a virtual snot monster has introduced a six-piece fashion collection marked by the aforementioned animated blob. … Read more

SHSMD Connection Bytes Virtual Conference – key “tidbytes” and takeaways

I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. … Read more

IT movie production

Guerrilla Marketing Example #10: “IT” Movie Promotion

We’re wrapping up our series on wildly creative guerrilla marketing with our grand prize winner for low budget tactics, awarded to Village Roadshow Pictures (VRP), the distributor of the creepy clown … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.