A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Standout Social Media Campaign Example #10: Apple
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of the … Read more
‘Tis the season to shop: 5 holiday shopping trends to look out for in 2022.
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide … Read more
Standout Social Media Campaign Example #9: Shedd Aquarium
Aquariums are hubs for fun and discovery. But when the COVID pandemic shut down routines in 2020, these exploratory places were sadly a part of the long list. In Chicago, Shedd Aquarium’s quick thinki … Read more
3+ lessons to bring home from Digital Summit Detroit 2022
Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were … Read more
Why advertisers are especially excited for Halloween this year.
The rise of in-person interactions has led to a lot of excitement for this fall season… and especially the upcoming holiday. Not only have consumers been enjoying the boost in Halloween spirit after y … Read more
9 Key Takeaways from “The Hospitals That Do Podcast Marketing Right” Webinar
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Dire … Read more
5 dynamics driving insurance companies to digital advertising
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional adverti … Read more
Standout Social Media Campaign Example #8: Spotify
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more
When will digital video surpass TV? Sooner than you think.
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read more
Standout Social Media Campaign Example #7: Tourism Australia
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, … Read more