63% of Millennials overspend to keep up with Facebook friends.

Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect … Read more

Shoppers want help from technology and social media, not sales associates.

When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for … Read more

Healthcare Checkup – December 2018

Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view th … Read more

Weekly Recap – December 28, 2018

Demanding Healthcare consumers will expect more from providers in 2019. Frustration with the healthcare system will prompt more consumers to advocate for themselves, according to Gartner Iconoculture … Read more

Brogan Volunteers 2018

Brogan & Partners is committed to giving back. And 2018 was no exception. At the beginning of the year, we set a goal to donate 5% of our agency income back to the community through pro bono, volu … Read more

Weekly Recap – December 21, 2018

Power Suite Target’s latest fashion collaboration targets socially conscious. Target has long focused on the fashionista, partnering with the likes of Mizrahi, Missoni and Victoria Beckham. Now the re … Read more

Hey Google, show us a shot-for-shot recreation of “Home Alone.”

Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “H … Read more

2019: The year smartphones scan for food poisoning?

Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Eve … Read more

A school fundraiser parents are psyched to support? It’s real.

Where there’s a kid in school or sports… there’s a fundraiser. It’s a fact of life — especially mine. With countless children I know and love, I’m constantly seeing brochures filled with cookie doug … Read more

Weekly Recap – December 14, 2018

Answer Me When consumers post comments, they expect a response. In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers’ soc … Read more

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