Middle aged woman looking at her smartphone while standing in a kitchen

Weekly Recap – October 16, 2020

Impatient Retailers have long been held to Amazon-like digital service standards. Today consumers are looking to healthcare to step up online services, according to a Boston Digital survey. 41% of US … Read more

Legs printed on ketchup packets

Guerrilla Marketing Example #9: Landmine Ketchup

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more

A stack of chocolate chip cookies and a glass of milk

Weekly Recap – October 9, 2020

Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more

Friends of Cancer Patients Beach Towel

Guerrilla Marketing Example #8: Friends of Cancer Patients Beach Towel.

Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to a … Read more

Doctor in lab coat holding a mobile phone.

Weekly Recap – October 2, 2020

Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more

Guerrilla Marketing Example #7: UNICEF Turn Soldiers Back into Children

Did you know each year, thousands of kids worldwide are recruited as child soldiers against their will? UNICEF explains, “…the recruitment and use of children by armed forces is a grave violation of c … Read more

Frontline Giant Dog

Guerrilla Marketing Example #6: Frontline Giant Dog

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read more

Hand holding a TV remote with screen in background.

Weekly Recap – September 24, 2020

Cord-Free By year end, 31.2 million US households will have cut the cable TV en masse. Relatedly, 6.6 million households will cancel their pay TV subscriptions. By 2024, more than one-third of US hous … Read more

: A woman is being filmed by another woman, using a smartphone

Weekly Recap – September 18, 2020

Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more

Guerrilla Marketing Example #5: Jeep Outdoor Parking

Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrill … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.