Teenage girl holding a smart phone.

Weekly Recap – May 1, 2020

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Man holds smartphone in hand with social media image on screen.

Weekly Recap – April 24, 2020

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

Weekly Recap – April 17, 2020

Same But Different The pandemic is one helluva shared consumer experience. We’re social distancing in relative harmony, smiling through homemade masks and socializing our vulnerabilities. The crisis h … Read more

Woman wearing surgical mask.

Weekly Recap – April 10, 2020

What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

9 online courses to make you a better boss.

9 online courses to make you a better boss.

A wise man once said, “Leadership and learning are indispensable to each other.” And if you ask us, John F. Kennedy couldn’t be more correct. Being a leader in any corporate capacity requires you to c … Read more

Image of hand holding cell phone with message to stay home during COVID-19 pandemic.

Weekly Recap – April 3, 2020

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

How to create an optimal online checkout experience.

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

6 dos and don'ts for brands during the coronavirus crisis.

6 dos and don’ts for brands during the coronavirus crisis.

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

10 online courses to make you a smarter marketer.

10 online courses to make you a smarter marketer.

Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to … Read more

Coca-Cola COVID-19 ad message

Weekly Recap – March 27, 2020

Best Behavior A crisis can bring out the best in brands. Take Trader Joe’s. Beginning as early as last week, the grocer implemented changes to protect employees and customers from COVID-19. They reduc … Read more

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We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.