A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
AI tools for advertising: The good, the bad & the downright hilarious.
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more
QR capabilities head skyward in 2023
PHOTO: BILIBILI Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scan … Read more
I spent two months with an AI Chatbot. Here’s where it was useful… and where it fell flat.
What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math … Read more
Moms and media, as mothers take the lead in overall internet use
Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read more
Humor in Financial Advertising, Example #5: TIAA
As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more
Humor in Financial Advertising, Example #4: Nationwide Building Society
Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more
We asked an AI platform to write a blog post about Brogan & Partners.
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for M … Read more
Q: Best brunch in Detroit? A: Ask social media… Gen Z does.
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is in … Read more
Help us crack our Mystery Trip 2023 clues before we leave this weekend.
Brogan & Partners’ annual Mystery Trip is quickly approaching. This weekend, we’re taking off to an undisclosed destination with our team members turned friends. As usual, much of the trip is unkn … Read more
Humor in Financial Advertising, Example #3: E*trade
According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more
