Fake friends: How influencer fraud is costing marketers millions.
Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more
Millennials repeat the same vacations to avoid stressful research.
For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read more
Social Marketing Example #12: “Enough SAID” Brochure
When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more
5 companies celebrating 25 years of Friends
On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywh … Read more
Weekly Recap – September 20, 2019
(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more
Social Marketing Example #11: Crisis Relief – Liking Isn’t Helping
Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more
Social Marketing Example #10: Alzheimer’s Association “Pure Imagination.”
If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read more
Weekly Recap – September 13, 2019
Creators Evolve Social media and live stream platforms are going after YouTube’s secret sauce—creator-driven videos. Because ad revenues and user engagement. Per eMarketer, TikTok and Twitch are parti … Read more
Social Marketing Example #9: Boys Don’t Cry, White Ribbon PSA
Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read more
Social Marketing Example #8: World Wildlife Fund, Horrifying. More Horrifying.
A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read more