The crisis of coronavirus: See how brands are trying to stop the spread.
To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more
The rise of resale, social selling and online shopping.
Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more
How podcast marketing can connect you to your niche consumer
If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more
Corona: The unlikely victim of the coronavirus.
In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more
Weekly Recap – March 6, 2020
Twitch Itch Twitch is the largest platform for streaming video game content today. eMarketer forecasts that 37.5 million people in the U.S. will watch streaming video on Twitch at least monthly in 202 … Read more
What brands can learn from the White Claw Summer and Popeyes crazes.
We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more
Weekly Recap – February 28, 2020
Screen Teens Buds in, teens out. Connecting with the core of Gen Z (teens today) can be challenging. They’re getting smartphones younger, online incessantly and yet still find time for TV. For markete … Read more
Healthcare Checkup – February 2020
Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more
Weekly Recap – February 21, 2020
Brand-Imacy Which brands give Millennials the most feels? PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more
Weekly Recap – February 14, 2020
Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more