Guerrilla marketing—not to be confused with gorilla marketing, shown in this classic 1971 TV commercial for American Tourister luggage—is the practice of using marketing in unconventional ways and une … Read more

Yay, Boomer The pandemic has caused financial harm to every demographic, but Boomers are faring better than most. Per eMarketer reports, Boomers went into the pandemic more financially stout than othe … Read more

E’S No Game Changer The pandemic has significantly disrupted traditional sports, but it’s done little to motivate new esports fans (May 2020 CivicScience poll). Per the study, 10% of US adults ages 18 … Read more

Old News Americans appear to be losing some interest in the coronavirus outbreak. Per a Pew Research Center survey of 9,654 U.S. adults conducted June 4-10, fewer Americans say they are following the … Read more

Help Needed The global pandemic is pushing already stretched parents closer to the brink. Just when they’d gotten used to the daily work/life struggles, stay-at-home orders forced them to work from ho … Read more

In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus … Read more

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read more

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more