Healthcare Advertising Example #6: HomeCare Association of Louisiana, “Young at Home.”

None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentime … Read more

How Renown Health created a renowned senior loyalty program.

How Renown Health created a renowned senior loyalty program.

If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling … Read more

Bayer Battle in the Bone

Healthcare Advertising Example #5: Bayer Battle in the Bone

Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when p … Read more

7 best practices for display ads

7 best practices for display ads

Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital adver … Read more

A woman wearing headphones while using a mobile phone

Spotify’s ad-supported base soars, Amazon bias and 53% of Americans do this

Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read more

Healthcare Advertising Example #4: SickKids (The Hospital for Sick Children)

“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the … Read more

5 social media updates and enhancements

5 social media updates and enhancements

What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read more

Healthcare Advertising Example #3: Royal Alexandra Hospital

There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems a … Read more

Healthcare Advertising Example #2: New York Presbyterian Hospital

Healthcare Advertising Example #2: New York Presbyterian Hospital

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read more

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