Cookie Monster Consumers don’t like being chased by abandoned shopping carts around the internet. The third-party tracking cookie has been under fire for more than a decade. Turns out, many consumers … Read more

Healthy Budget The pandemic has prompted a surge in digital ad spending in the healthcare and pharma industry. eMarketer projects spending to grow 14.2% in 2020, reaching $9.53 billion. Healthcare and … Read more

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read more

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

Great Expectations Websites are working even harder today, thanks in large part to the global pandemic. Retail sites are carrying the greatest burden. U.S. click-and-collect ecommerce sales will jump … Read more

Sticky Situaton? Has consumer behavior been forever changed by the coronavirus outbreak? And if so, which behaviors? Touchless payments? Online shopping? Intentional OCD? Marketers want to know. There … Read more

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

Viral Behavior The coronavirus is changing consumer behavior in store and online. Somewhere between outbreak and pandemic, the coronavirus began messing with consumer behavior in the U.S. We’re going … Read more

To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more