Trends: Retail
The crisis of coronavirus: See how brands are trying to stop the spread.
To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more
The rise of resale, social selling and online shopping.
Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more
Corona: The unlikely victim of the coronavirus.
In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more
What brands can learn from the White Claw Summer and Popeyes crazes.
We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more
Weekly Recap – February 21, 2020
Brand-Imacy Which brands give Millennials the most feels? PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more
Weekly Recap – January 31, 2020
Get Personal Personalization was the Association of National Advertisers’ (ANA) 2019 word of the year and a high budget priority in 2020. Nearly half of B2C marketers globally will increase spend on p … Read more
Weekly Recap – January 24, 2020
Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more
Weekly Recap – January 3, 2020
That’s What I Like Pepsi is kicking off the New Year with a new tagline, “That’s What I like.” Per company spokespeople, the tag was inspired by Pepsi’s most loyal drinkers, who proudly like what they … Read more
Weekly Recap – December 26, 2019
Door Buster Convenience trumps experience this holiday. So much for mall santas and festooned storefronts. This Christmas season, consumers opted to shop online more and venture out less, according to … Read more
Weekly Recap – November 15, 2019
All About That Base Align your creative process and strategy to your targets. Consumers don’t shop in a vacuum. They zig zag, micro nap, procrastinate, peruse, ruminate, reflect, socialize along the w … Read more