$25,290. That’s twenty-five thousand, two hundred ninety dollars. And that’s the average cost of annual tuition at an in-state public college. In the U.S., these costs are constantly increasing, but financial support from parents is decreasing. The fact is, parents … Read article
Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in bricks and mortar. Are all these new … Read article
I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrological quiz I … Read article
Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect moments on social media. These channels possess an overwhelming power to persuade people, … Read article
Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about 2018: The Good News: Americans are working. In September, unemployment hit 3.7%, its … Read article
I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surprised when the … Read article
The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By … Read article
Bitcoin. Ethereum. Ripple. No, these aren’t random words. These are just three of the hundreds of cryptocurrencies circling the web. What is a cryptocurrency, you ask? And what do marketers really need to know about them? First, a cryptocurrency is … Read article
Photo by Alexis Brown on Unsplash Allowance is still a thing but it’s rarely a handout these days, according to a recent RoosterMoney survey. Seventy percent of U.S. parents gave their kids an average weekly allowance of $8.74 last year—$3.76/week … Read article
2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marketing in the year to come as financial brands work … Read article
Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgiveness, Millennials surprisingly listed voting as their highest ranked … Read article
I hate being picked up. Yes, I’m an adult but it may have more to do with control than age. So when I found myself being hoisted five feet in the air, threaded headfirst through a manmade web as part … Read article