We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives … Read article
If we were to sum up in one word the way people are feeling about money going into the new year, that word would be “nervous.” The current administration came into office vowing to repeal the Affordable Care Act, which … Read article
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is … Read article
If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same. But to … Read article
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a new survey. Meanwhile half of Millennials would surrender … Read article
Picture this. You’re standing at an alter in front of your family and friends. You’re vowing to love someone in sickness and in health. For better or for worse. For richer or for poorer. Yet… you have no idea how … Read article
Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discover how customers bank today, the ForeSee followed 4,000 consumers … Read article
After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest. Especially when … Read article
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied, from VR gaming in a bar setting … Read article
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Brands that miss this important … Read article
Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit nature preserve in the Red River Gorge. The Valley … Read article
Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016). And why not? Most people … Read article