Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay later. Gulp, said the credit … Read article
Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a recent paper published by Federal Reserve Bank of Philadelphia. Sixty … Read article
Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that. Need to know why consumers love … Read article
Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it. Budgeting is important for many reasons, keeping consumers above water … Read article
It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marketers. According to CEB Iconoculture research, when … Read article
The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capital One even stopped pestering people … Read article
We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand women?” Of our sample, 77% said that … Read article
“Human Banking” is a trend in marketing for financial services. It is not, as I first surmised, the harvesting and storage of human organs. I guess I’ve watched a few too many dystopic sci-fi films. What the term Human Banking … Read article
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. women’s purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion … Read article
Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and building craft boards. The beautiful images they repin speak … Read article
While driving to my daughter’s martial arts class this week, a bold, new sign on an old downtown fixture caught my attention: Vibe Credit Union. The credit union formerly known as Telcom has joined the ranks of the newly rebranded. … Read article