Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share. Skinny websites … Read article
Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a buyer’s jaunt than a journey. But as … Read article
When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the family. But when it comes to stocks, mutual funds … Read article
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And (of course) Millennials, too. Well, these people care less … Read article
Just because a kid has a bank account, it doesn’t mean she knows how to manage it. A recent report by the Organisation for Economic Co-operation and Development (OECD) suggests that many teens aren’t financially literate. The findings, released in … Read article
Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end … Read article
“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than 100 diaries from women who chronicle their spending over … Read article
I wonder what’s in her wallet? That’s the gist “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Diaries for the gal who cares more about stretching a … Read article
Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They’re using utility bill … Read article
With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age. Student debt is higher, home ownership is lower and spending habits are incredibly unique. Gone are the days of … Read article
Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some people who see a social media notification and … Read article
Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial services are called “underbanked.” There’s lots of research connecting unbanked and … Read article