Trends: Financial Services

Weekly Recap – January 4, 2019

Bachelor’s Pad Student loan debt is costing grads a lot more than they bargained for. Carrying too much debt makes it hard for recent grads to save for retirement, and to lessen the load, some strive … Read more

63% of Millennials overspend to keep up with Facebook friends.

Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect … Read more

Weekly Recap – November 30, 2018

Tech Peaks Consumers’ use of digital technologies has plateaued. The growth of U.S. consumers using cellphones, smartphones, social media, the internet and computers has stalled, according to Pew (Pew … Read more

Weekly Recap – November 16, 2018

Parental Optimism Doing better than your folks was once a standard benchmark of American life. But that hasn’t been the case for a while. About 50% of consumers born in 1984 were earning more at age 3 … Read more

Weekly Recap – November 9, 2018

Feels Like Happiness Wealthier consumers find happiness in experiences, while less affluent prefer stuff. Experiential marketing is what Instagram Stories are made of. Look at me, I’m skydiving into a … Read more

Weekly Recap – October 26, 2018

News To Me Americans increasingly rely on social media for news—especially Facebook. Pew Research recently asked more than 4,500 U.S. adults where they go for news. Nearly half (47 percent) say they o … Read more

What marketers can expect in 2019: Money & Spending.

Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about … Read more

Weekly Recap – September 21, 2018

Look Who’s Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the … Read more

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Weekly Recap – September 7, 2018

Don’t Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than … Read more

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What people ask smart speakers most.

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

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