TikTok Ups FX TikTok has debuted its first foray into augmented reality effects, leveraging the new iPhone 12 Pro’s Lidar (short for Light Detection and Ranging) tech. The scanner allows users to crea … Read more

Listen Up, Listen In In a socially-distanced world, social media is the place to be. That’s why more marketers are listening in. A March survey by Gartner found that about half of marketing leaders gl … Read more

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their financial supp … Read more

$25,290. That’s twenty-five thousand, two hundred ninety dollars. And that’s the average cost of annual tuition at an in-state public college. In the U.S., these costs are constantly increasing, but f … Read more

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

Cash Out Paying in cash is on the decline, at least for affluent consumers. Fewer Americans overall are paying with cash, according to a recent Pew Research Center survey. In a typical week, 29% of th … Read more

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more

Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in b … Read more