Trends: Financial Services
Weekly Recap – June 23, 2017
Got an AJA Cion HD camera? We don’t either, but thankfully you can use an iPhone to shoot high quality web content. How’s your Instagram? If you’re looking for more followers, you’ve come to the right … Read more
Wendy’s gets real. Twitter goes wild. And sales?
Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And … Read more
How to find a rainbow at the end of a troll storm.
“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more … Read more
Money Diaries is the Millennial woman’s Bridget Jones.
I wonder what’s in her wallet? That’s the gist “Money Diaries” at Refinery29, a New York-based website that publishes the daily personal financial decisions of Millennial women. Think Bridget Jones Di … Read more
Marketing Statement – Second Quarter 2017
Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They … Read more
5 fast facts about Millennials’ financial habits.
With a median household income of $40,581, Millennials earn 20 percent less than their boomer parents did at the same age. Student debt is higher, home ownership is lower and spending habits are incre … Read more
Weekly Recap – March 31, 2017
Storytime. Facebook has officially joined the “story” telling bandwagon. It was only a matter of time. The platform joins the ranks of Snapchat and Instagram (its child company). Why? Because 91-100 p … Read more
Sephora makes it beautifully easy to get customer service on social media.
Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some peop … Read more
African Americans and banks: It’s complicated.
Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial service … Read more
Millennials find clever ways to finance life.
Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their af … Read more
