Trends: Financial Services
Bars now serving virtual reality to attract Millennials.
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more
Weekly Recap – October 6, 2017
Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more
Gen We expects more from brands on social media.
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more
How to create an inspiring workplace and culture.
Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit natu … Read more
Emojis are not for every brand. Here’s why.
Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year … Read more
Skinny websites, snackable content and more from Digital Summit Detroit.
Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few h … Read more
Why longer sales cycles make for happier consumers.
Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a bu … Read more
Women have money to invest. So, what’s stopping them?
When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the fa … Read more
Marketing Statement – Third Quarter 2017
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And … Read more
Weekly Recap – July 21, 2017
Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online … Read more
