With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm when they reintroduced the previous … Read article
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, and made dreams come true for a handful … Read article
Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter Butter and other famous snacks from … Read article
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional mediums, we worked with them to get … Read article
Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic versions of themselves. BeReal was released in … Read article
In the late 1980s, Gillette introduced the tagline “The Best a Man Can Get.” The ads were so memorable in the following years that in 2019, the company decided to refresh the campaign with a small change to the wording … Read article
We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. The Vienna Tourist Board wanted to … Read article
The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife Fund (WWF) used a fun and engaging social … Read article
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature down one degree. How many months until fall? 2022 has … Read article
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if … Read article
In early 2020, the COVID-19 pandemic froze our daily lives, isolating consumers in their homes. Many businesses had to find different ways to reach and interact with their customers, so many turned to social media. In March of that year, … Read article
The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have done this, been … Read article