Trends: Social Media
7 new social media advertising opportunities
Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative co … Read more
TikTok: A platform inspiring infinite purchasing power
Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hac … Read more
What Amazon changed to promote this year’s Prime Day event.
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more
An introduction to the Metaverse.
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more
Video continues to rise for 2022 – where are consumers watching?
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more
The importance of social media etiquette for businesses.
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more
How Meta is improving accessibility and inclusivity in 2022
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more
Technology is changing. How are we changing with it?
There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphon … Read more
Key takeaways from the SHSMD Dementia Caregiver Online Community webinar
If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available … Read more
Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more
