Trends: Social Media

A woman wearing headphones while using a mobile phone

Spotify’s ad-supported base soars, Amazon bias and 53% of Americans do this

Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read article

5 social media updates and enhancements

5 social media updates and enhancements

What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read article

Breast cancer awareness images with #YesMamm

Healthcare Advertising Example #1: Carilion Clinic

Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despi … Read article

Instagram is No Longer a Photo Sharing App

Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram … Read article

In a COVID world, consumers are spending more time with media.

In a COVID world, consumers are spending more time with media.

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read article

6 visual trends for 2020.

6 visual trends for 2020.

Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the backgr … Read article

4 ways companies can help consumers feel less lonely.

4 ways companies can help consumers feel less lonely.

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read article

People looking at smartphones

What brands can learn from the White Claw Summer and Popeyes crazes.

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read article

Healthcare Checkup – February 2020

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read article

Do you “like” Instagram’s latest changes?

Have you ever posted a picture, received a low amount of likes and then deleted the picture? You posted the picture because YOU liked it. It shouldn’t matter what others think, and that’s what’s most … Read article

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