Practical Millennials postpone homeownership.

Practical Millennials postpone homeownership

Ask any 20-something-year old where they're living, and now more than ever, they'll likely tell you they're renting an apartment. But... it's not because they're delaying their adulthood. It's actually quite the opposite.

While the popular narrative is that Millennials are living in prolonged adolescence and shunning settling down, this story is one of fiction.

Sure, Millennials may be renting longer than previous generations, but they're doing it for rational reasons. They're practically planning for the future, so an apartment has obvious appeal.

Not only does it offer far more flexibility than a mortgage, it's less of a commitment, and it can be significantly less expensive.

And... Millennials aren't the only ones who have noticed.

Believe it or not, all of the above is intriguing to almost everyone. In fact, across the country, there are currently more home renters than buyers. And according to Pew Research Center's analysis of data from the U.S. Census Bureau, there are more renters now than there have been in the last 50 years.

Another interesting insight? Between 2006 and 2016, the number of U.S. households expanded by 7.6 million. But during that time, the number of homeowner households stayed flat, while the percentage of renter households grew 5.4 percent.

Millennials want to move, but not before they're ready.

In a 2016 Pew survey, 72 percent of renters said they wanted to buy a house eventually, and 65 percent said they were renting not by choice, but by circumstance.

So, what's preventing Millennials from feeling secure enough in their savings? A recent Zillow report suggests something surprising.

This time, instead of investigating their typical topics, the study focused on weddings.

What's a real estate giant doing crunching pre-nup numbers, you ask? Well, ultimately, they're trying to prove a point.

According to the Zillow survey, attendees spend an average of $1,532 on a bachelor party and $1,106 on a bachelorette party. Add it all up, and attending enough of them could be about one-third of the down payment on a home.

Then, factor in the cost of actually attending a wedding, plus the cost of their own wedding, and all that celebrating could put a couple's dream home out of reach.

But of course, the damage done depends on the location. Zillow says young adults in cheap housing markets, like Cleveland, could burn through half of their down payment partying.

Acknowledge, and advertise accordingly.

Yes, Millennials may be renting. But they're treating their rental home like a house, and they're taking on the attitudes and behaviors traditionally associated with homeownership.

So, what can smart marketers do with that information?

Try showing you understand their unique life stage – but more importantly, show you understand that this is the new norm. Provide products that incorporate the quality and style they want for their forever homes, while ensuring the flexibility they need as renters. Relate to them now, then benefit from their brand loyalty later on.

Want even more tips to help you market to Millennials? Subscribe to the Brogan Weekly Recap.

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Weekly Recap - November 17, 2017

It's science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this new donor base turns to social media for charitable content.

DETAILS, Please

On World Kindness Day, this organization put up walls to spread love. That might sound contradictory. Let's put it this way—these walls are essentially murals that encourage people to put kind words out into the world.

Lionsgate's Chrome extension turns negativity to positivity. #ChooseKind. The tool uses machine learning to spot offensive content and put a banner with a more positive message over it.

'Tis the donation season. We're bringing up transparency again. Donors want to be sure their money will actually make it to the people who need it. Go figure.

Meanwhile, back at the RANCH

Talk finance to me: how to market your financial brand to women. Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men.

Looking for Millennials? Seeking marketing magic? Hit the library. Ask a Millennial to explain the sharing economy and she'll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she'll show you her library card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

SHARING is CARING

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Looking for Millennials? Seeking marketing magic? Hit the library.

Looking for Millennials? Looking for marketing magic? Hit the library.

Ask a Millennial to explain the sharing economy and she'll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she'll show you her library card.

Libraries have been around since Benjamin Franklin was flying a kite. Franklin and friends founded what may have been the first library in the U.S. in 1731. It wasn't open to the public, but members could borrow books.

It's no small feat that libraries have survived nearly three centuries of human ingenuity and restlessness. In the last century alone, they've survived broadcast radio, motion pictures, TV, cable, VCRs, personal computers and the Internet. Not to mention the Great Depression and the Great Recession.

How? They've quietly adapted and innovated along the way to maintain relevance. They've added meetings rooms, community rooms, galleries, seminars, reading clubs and children's story times. They added hardware, software and Wi-Fi. The unassuming masters of marketing aren't timid about thinking way outside the box—even if it means cracking open a toolbox, casting a line or taking a pulse.

Check out what's new at the library.

At the Free Library of Philadelphia, residents can now borrow blood pressure monitors and digital food scales for a three-week lending period. The items are part of the library's new Health Lending collection, which includes books on health conditions to exercise DVDs and cookbooks in various languages. The initiative also features hands-on lessons with a registered dietitian.

In a Pew Charitable Trust 2012 study, researchers discovered that a third of Philadelphia library visitors in a prior year visited specifically for health information. "We want to reach those folks where they are," said Dr. Carolyn Cannuscio, head of the Healthy Library Initiative.

At the Ann Arbor District Library, residents can check out everything from art prints and art tools to home tools, music tools and telescopes. Peruse the "Unusual Stuff to Borrow" aisle for more.

In North Haven, Conn., library goers can check out nearly 304 different kinds of cake pans. In Grand Rapids, Minn., community members can rent fishing rods and tackle. The Northern Onondoga Public Library will also lend you a robot, bike pump or kilowatt meter. Stuck at the library without an umbrella? Yep, you can borrow that too.

Libraries have even found a way to attract Millennials.

According to a recent Pew Research Center survey, more than half of Millennials say they used a public library or bookmobile in the last 12 months. That's more than any other adult generation. Nearly half of all adults (46 percent) say they used a public library or bookmobile in the same period, a share that has remained steady since the previous studies.

Beyond the generational difference, women are more likely than men, college grads are and parents of minor children are more likely than non-parents to say they've visited a public library in the last year.

Chances are, these are the very audiences your brand is desperately seeking. Whether you're looking for market research or a marketing partner, a library may be a great place to start. For a steady diet of trends and insights, subscribe to the Brogan Weekly Recap.

Talk finance to me: how to market your financial brand to women.

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is a little dated, this perception has not really changed all that much. According to CEB Iconoculture research, there is a 12 percent gap between men and women that own stock. There is still a gender disparity at play.

How can this still be, if women across generations tend to take the lead on family investments?

(Source: CEB Iconoculture Research)

Let's take a look at the contributing factors...

  • Disruption in income: Perhaps your income is supporting your child care fees? Saving for a house? Saving for your children's higher education? All occurrences disrupt income.
  • Earning less: Yes, it is 2017 and women are still not making the same wages as men. That said, less income means less investment opportunities.  
  • Impact of caregiving: Caring for aging parents is becoming yet another role women are taking on, even while they still work. Some women are taking part time jobs to care for family members during the other hours of the day.
  • Shifts in marital status: Divorce and division of assets in and of itself is a contributing factor that affects women's financial status.
  • Living longer: Women are living longer than expected, so they are financing their expenses longer as well.

Approach at your own risk.

According to CEB Iconoculture research, men and women are motivated by different values when it comes to taking financial risks. Per their data, men are motivated by a confidence challenge, which explains the 12 percent gap in stock ownership compared to their female counterparts. In contrast, when it comes to risk taking with finances, women are motivated by the consequences, security, learning more about the risk and trusting the institution they are receiving advice or investing in. For women, the number one priority is financial security.

You know what they say, "when you assume, you make an..."

It has been assumed that women lack confidence, are financially fragile and reluctant to trust. Instead, women want marketers to know that they are aware and calculating their risks. They are seeking financial stability by setting a higher bar for themselves, but they are also swayed by solutions to achieve their goals.

When opportunity knocks.

It may seem silly, but marketers should know...

  • Don't market to women like they are men
  • Don't market to women with risks

But...

  • Do market to life stages: buying car/house, saving for children's higher education, home improvements and leaving an inheritance for the family.
  • Do offer expertise on financial needs: Save for unexpected expense/vacation, pay down debt, invest in retirement
  • Do offer the pros of investing

For more on Financial Trends, subscribe to our Marketing Statement – a quarterly account of industry insights.

How alcohol is influencing shoppers online and off.

How alcohol is influencing shoppers online and off.

I'm wearing a scarlet sweater today. It's the one I bought when I'd had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish I could say the same for the three pairs of jeggings and hombre sweater that I also bought when my guard was otherwise compromised.

I wasn't actually shopping when the incident occurred. In other words, I didn't tipsy shop intentionally. I was binge watching a drama when the clothing found me. True, I had flirted with the sweater once or twice before, even checked on the size and perused a couple reviews. But it hadn't made it to my cart. I'd forgotten all about it; but it didn't forget about me.

The retargeted digital unit found me at just the right time. (On an overstuffed chair, wrapped in a fleece blanket, wallet nearby, comfortably buzzed.) For months, I thought I was alone in my shame until I discovered that drunk online shopping is a thing.

A third of Americans admit to having shopped while under the influence, according to the Finder.com survey. The average spend is $206, just a little south of my spree. Millennials and Xers are the biggest offenders, 39 percent and 36 percent respectively, with Boomers representing 18 percent of sip and click shoppers.

It's a potent cocktail—with equal parts convenience and abandon. Online merchants are more than happy to oblige. Business booms Fridays after 2 a.m. at fashion commerce sites like Lyst and Racked, with sales increasing as much as 48 percent.

Brick and mortar stores want in on the action, serving alcohol in hopes of luring more customers' offline and into their shops.

Whole Foods has been pouring craft beer and wine at select stores since 2010.  "People like to get a glass of beer and make their shopping experience a little more relaxed," said Mary Ann Nisley, the store marketer of a Whole Foods in Ann Arbor when the store began serving alcohol in 2014.

Target sidled up to the bar, albeit briefly, when a Starbucks roommate at its Streeterville, Ill., location sold beer and wine as part of its short-lived “Evenings” program. The anticipation started building as soon as Target applied for a liquor license. "Target wants to make you a cocktail while you shop," reported delish.com. "A Chicago Target store could serve liquor when it opens in October," teased USA Today.

Retailers say they're not plying on alcohol to prey on consumers; that it has nothing to do with lowering inhibitions to boost sales. They're just trying to keep things interesting for consumers, and to stand out in a competitive market. "We want our customers to enjoy their shopping experience," Nisley told mlive.com.

Stay on top of the latest marketing trends. Sign up for Brogan Weekly Recap.

Financial insecurity is making Millennials postpone marriage.

Financial insecurity is making Millennials postpone marriage.

If you wanted to marry the love of your life, how much would it cost you?

Probably a lot more than you'd think.

Of course, everyone's dream wedding is different, which means no grand total is the same. But to help just-engaged couples get at least an idea, The Knot estimates a national average every year.

Most recently, they polled nearly 13,000 brides and grooms who got married in 2016 – asking how much they paid for every aspect of this major milestone.

They crunched the numbers, analyzed the findings, then released the results. And based on their research, the national average cost of a wedding day is $35,329. (Not including the honeymoon.)

Where does the money go?

According to The Knot, the average wedding financials are as follows:

  • Ceremony site — $2,197
  • Reception venue — $16,107 (with most having minimums that must be met)
  • Catering — $71 (price per person)
  • Wedding cake — $582
  • Rehearsal dinner — $1,378
  • Photographer — $2,783
  • Videographer — $1,995
  • Officiant — $278
  • Ceremony musician — $755
  • Reception band — $4,156
  • Reception DJ — $1,245
  • Wedding planner — $2,037
  • Florist — $2,534
  • Engagement ring — $6,163
  • Wedding dress — $1,564
  • Wedding day hair styling — $119
  • Wedding day makeup — $100
  • Groom's attire — $280
  • Invitations — $462
  • Transportation — $859
  • Favors — $268

Noticeably missing from the list? Additional expenses like save the date and thank you cards, stamps, gifts for the wedding party and parents, wedding bands for the bride and groom, etc.

What effect is it having?

For couples of all ages, a wedding has become a big investment – which is why many Millennials are actually postponing marriage.

The Knot notes the average age of a woman planning her wedding is 29, while the average age of a man planning his wedding is 31. Both are on the rise, as the cost of weddings are at an all-time high.

Not to be ignored? The average length of an engagement.

Yes, couples are waiting to propose. But even after that, they're giving themselves more time to earn more money.

These days, according to the same survey from The Knot, the average length of an engagement is 15 months (more than a year!). 

Additionally, in a recent Pew Research Center survey, 41 percent of participants said they were interested in getting married, but there was a major reason why they hadn't.

That reason? Shaky finances.

Not surprisingly, financial instability has proven to be one of the main reasons people are waiting to walk down the aisle.

What else is this generation postponing, all because they're after a more substantial savings account? Read our blog: Practical Millenials postpone homeownership

5 tips teens can teach your brand about social media success.

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight.

The young generation that was born into the social media revolution now seems to hold all the cards–whether they mean to or not. With nothing more than an iPhone and some creativity, they’ve been able to outdo brands with million-dollar marketing budgets and even turn social media into careers.

But the question remains: what do teens know that brands don’t? How are these young minds able to outperform even the savviest social media teams? 

Take note of these five tips from teens:

1.   Quality followers can be better than quantity

While brands or products with large followings certainly gain credibility with consumers, the sheer number of followers your brand has isn’t the only thing that matters. In fact, sometimes having a collection of quality followers who will like, comment and share your content could work harder for your business and your bottom line.

When “Damn Daniel” videos became an internet sensation for example, it wasn’t because hundreds of thousands of people followed the high school pair’s content. It was because their tight-knit group of followers engaged with the content at unprecedented levels and shared it with their friends (who shared it with their friends, and so on).

In the same way, brands should strive to attract quality followers who are actively interested in their content and will positively react to it.

2.   A little appreciation goes a long way

How often do you engage with your audience on social media? How frequently do you thank them for following you? Teens–especially social media influencers–make a habit of it. And followers love it.

For brands, showing appreciation doesn’t mean writing sappy or emotional posts once a month. But making small gestures of gratitude, such as liking comments and responding to individuals in the comments section, could do a lot for the favorability of your brand.

3.   Stay ahead of the curve

When new social media trends hit the scene, teens are typically the first ones to jump on board. Understandably, brands often lag behind–either for lack of knowing about the new trend, or for fearing of trying it. But in the amount of time it takes for brands to get up to speed, the trend could be long gone or wildly overused.

While your brand doesn’t have to be quite as daring as teens are, you should at least keep an open mind. Try a trend right when you see it (as long as it aligns with your brand and your voice). Explore a new platform, use popular buzzwords or be the first among your competitors to give a trend a go.

4.   Learn to collaborate

One of the secrets teens use to grow their accounts is collaborating with their friends and other popular influencers. The reason these partnerships are so successful is that teens aren’t collaborating simply to gain followers–they’re collaborating in order to create unique content and have fun.

Brands, too, have benefited from these collaborations. Companies like GoPro & Red Bull, BMW & Louis Vuitton, and McDonald’s & Hello Kitty have leveraged the power of collaboration to generate publicity and increase favorability among their respective brands.

Whether it’s with another company, an individual or a nonprofit, well-executed collaborations could do your brand a world of good. Hint: joint live streams and giveaways are great places to start.  

5.   Don’t go dark

One of the most important social media lessons you can learn from teens is to post frequently and consistently across all channels. The majority of top teen accounts post at least once a day, and even those who don’t are expected to post great content on a regular basis. While it’s important to find a balance for your brand, the lesson here is not to go dark. Posting content regularly will create repeat visitors, and repeat visitors will help your social media presence thrive.

The next time you post, keep these tips in mind and don’t overthink. Few teenagers do, and their content consistently reigns supreme.

Looking for more tips to enhance your brand’s social channels? Download our free Social Media Guide.

Marketing Statement - Fourth Quarter 2017

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a new survey. Meanwhile half of Millennials would surrender the right to vote for student-loan forgiveness. Hello, teachable moment. App something already. (Honeydue before “I dos?”) Counsel, guide, advise. Even with all this fintech, branches still matter big time.

Before the big day, fiancées aren’t talking finances. According to an Experian survey, more than one-third of couples are in the dark on their wedding day. Thirty-six percent of them don’t know anything about their spouse’s spending habits.

Half of Millennials would sacrifice the right to vote for student-loan forgiveness. An astonishing 50 percent of Millennials with student loans are willing to give up their right to vote in the next two presidential elections to have their debt forgiven, but far fewer would give up texting.

To manage joint finances, couples consider mobile apps. Honeydue works with more than 10,000 banks across the country, so partners can import information from their checking and savings accounts. All expenses are automatically categorized, which provides an accurate snapshot of their spending.

Customer loyalty is a long, winding road. Ask a banker. Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere).

QUICK study

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. 

A clothing store with no clothes? Nordstrom Local reinvents retail. Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online.

Skinny websites are in season.  Mobile usage trends prompted responsive design, with websites being crafted to render properly across all screen sizes. It has greatly improved the mobile user experience. Instead of requiring mobile users to scroll across inches of a site from a palm-sized screen, responsive sites scale purposefully, with tools like hamburger menus to facilitate the mobile experience. 

Why longer sales cycles make for happier consumers. Impulsive consumers report more guilt, anxiety and fear of missing out (FOMO) when making everyday decisions than those who delay gratification. And whatever immediate pleasure they may enjoy with purchase can be overshadowed by mounting debts, late bills and concerns about making it paycheck to paycheck.

8 signs your website is past its prime. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in new markets. Search engines alter algorithms, revamping rules in pursuit of the ultimate results. Designers craft new designs, inspiring the next evolution of content management systems. Browsers update.

SHARPEN the saw

You can depend on social media to change. Often. What’s an industrious, but insanely taxed, marketer to do? Read our free whitepaper on the nine social media trends impacting your online performance, for starters. It’s a quick read, but it’s rich with key insights to evolve your social strategies for optimum brand engagement. Download now.

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Healthcare Checkup - October 2017

HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing to the opioid addiction public health emergency.

VITAMIN B & P

Top 11 takeaways from the 2017 Healthcare Internet Conference. Couldn't take yourself away for the HCIC this year? Here's our take on enlightening nuggets across web, CRM, SEO, digital and content marketing, including some useful, “nuts and bolts” tips. 

At home DNA kits help consumers take control of their health. By the year 2020, the world's consumer genetic testing market will reach $340 million. This includes 23andMe's personal  genetic  testing kits for 10 diseases. Find out what this means for the future of the healthcare industry.

How dentists can build business with content, counsel. Responsible for oral care marketing? Learn several opportunities along the consumer's dental journey to attract and convert new patients with an expertise positioning.

MARKETING SUPPLEMENTS

Bars now serving virtual reality to attract millennials. Virtual reality (VR) is popping up across markets from healthcare to travel. Now it's creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. Are you ready to try it?

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. See how smart brands respect the social code.

INDUSTRY PULSE

Stem the Tide: Addressing the Opioid Epidemic. The AHA released a toolkit that provides guidance, information, and case examples to assist members in tackling the Opioid crisis. Quite pertinent with the recent Trump administration declaration of opioid addiction a public health emergency.

CVS reportedly offers over $66B to acquire Aetna. What do the experts think that means to the healthcare industry and growing retail component?

MONTHLY DOSE.

Looking to market to all generations but don't have the budget? Not a problem. There's one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

Customer loyalty is a long, winding road. Ask a banker.

Customer loyalty is a long, winding road. Ask a banker.

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere).

To discover how customers bank today, the ForeSee followed 4,000 consumers along the journey to a new account. While most (61 percent) began the process digitally—desktop and mobile—nearly as many (58 percent) ended up in a branch. Not surprisingly, older consumers skew more brick and mortar while Millennials and Gen We tend to prefer digital experiences.

The report also indicates that Gen We bank customers are not as loyal as their elders. More than a quarter of young consumers said they would change banks if it were easier. In fact, one-fifth said they had changed banks at least once already. Other key findings:

  • Overall, 53 percent of consumers said they want more financial tech services from their primary banking institution (national bank, regional bank or credit union).
  • Younger consumers are the most interested in financial tech—76 percent of Gen We and 70 percent of Millennials. Still, nearly half of consumers want access to branch locations.
  • 21 percent of consumers feel stuck with their institution. They don’t leave because they’re entangled in e-payment relationships.
  • Just 38 percent would definitely consider their primary institution when looking for new services.

Credit unions fared better than national banks and regional banks across channels—desktop, mobile, app, contact center and chat—but by slim margins. There’s room for improvement across the consumer journey, across the industry. Begin with the end in mind.

Better customer satisfaction starts with better measurement and accountability.

Foresee includes great ideas in its report to improve the customer experience in branch, online and over the phone. Among them are metrics, champions and metrics (again). These tactics must be grounded in an overall, system-wide shared commitment to service excellence. This commitment should be apparent in the strategic and operational plans and included in employee evaluations and benefits.

When developing metrics, start big and refine as needed. Your consumer journey involves many channels, but it’s not terribly complicated. Start with the assorted touchpoints—web, mobile, app, call center, etc.—and flesh out the various ways that your consumers connect and traverse across these touchpoints. Think like your customer along the way, noting the pain points that matter most (site speed and downtime, teller lines, follow through, etc.). 

Identify champions for each primary channel, encouraging them to lean on primary and secondary research for guidance. Reaching out to vendors and peers is also helpful. For example, if an agency manages your website, ask them for suggestions to measure success. Building omnichannel excellence takes a village.

Set a benchmark and track performance regularly, sharing successes and learning from challenges. Consider incentives to motivate stellar front-line performance. An online shoe company invites shoppers to rate their experience with sales reps and rewards excellent reviews with coffee, lunch or product. What’s more, the customer gets to choose the reward. Meanwhile, the company has real-time data to act upon to ensure customer satisfaction.

Want more marketing insights about the financial services market? Subscribe to our free, quarterly Marketing Statement.

To manage joint finances, couples consider mobile apps.

To manage joint finances, couples consider mobile apps.

After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest. Especially when it comes to our finances.

To my surprise, however, not everyone feels the same. In fact, according to an Experian survey, 36 percent of just-married couples don’t know anything about their spouse’s spending habits.

For whatever reason, things like student loans, savings accounts, salaries and credit scores simply aren’t discussed.

Why? Well, we’re not entirely sure. But one thing we know: Avoiding the topic can actually be more stressful than facing it.

And that’s why Honeydue is here to help. For couples in this situation, this free mobile app offers a simple solution.

Who can benefit from it?

According to co-founder Eugene Park, Millennials have emerged as the app’s target market.

From a generational and behavioral perspective, they’re more likely to co-manage their finances. And they’re significantly more likely to rely on technology to do it.

How does it work?

Honeydue works with more than 10,000 banks across the country, so each person can import information from their checking and savings accounts. All expenses are automatically categorized, which provides an accurate snapshot of their spending.

If the couple is currently sharing expenses and paying bills together, Honeydue has the ability to send each person a reminder – which means no more passive aggressive hints at the dinner table.

Then, as it tracks each person’s expenditures, their better half can send comments and emojis in response to each individual line item.

And if a partner does have financial information they’re not ready to reveal, they can control that.

A person can choose to share as much or as little as possible. They can strategically select which accounts they’d like to display, and whether or not it should show just its balance, or its transaction activity, too.

Is it worth it?

Ultimately, Honeydue (or any mobile app like it) is a step in the right direction. If two people are making money moves together, but separate, it gives them an easier way to do it. And even more, it’s a way to ensure one can always keep up with the other’s financial standing.

Looking for more information like this? If you’re in the financial space, subscribe to our Marketing Statement – a quarterly account of industry insights.

Weekly Recap - October 20, 2017

No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this game of “would you rather.” 9GAG used their responses to bust myths about Millennials in their black paper. New data alert! Nielsen will now measure and publicly share Netflix ratings data.

DETAILS, Please

You can now order food on Facebook without leaving the app. Delivery just got even easier. Facebook tests an “Order Food” feature on both desktop and mobile.

Snapchat is teens’ favorite social app. Snapchat continues to gain popularity among teens despite copycat features from Facebook and Instagram. Check out other teen favorites from this annual “Taking Stock With Teens” report.

What Millennials value most in their lives, careers and personal tech. In two weeks, 9GAG’s survey received nearly 135,000 responses. This “would you rather” questionnaire can tell marketers more about Millennials than you might expect.

Nielsen will share ratings for Netflix shows. Netflix isn’t thrilled about it, but the rest of us have wanted to see this data for years. Nielsen will expand the offering to Hulu and Amazon next year.

Meanwhile, back at the RANCH

How dentists can build business with content, counsel. People aren't just researching health-related issues; they're making decisions about their healthcare services and products because of online brand content.

At-home DNA kits help consumers take control of their health. Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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