Trends: Digital
Standout Social Media Campaign Example #8: Spotify
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm w … Read more
When will digital video surpass TV? Sooner than you think.
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To p … Read more
Standout Social Media Campaign Example #7: Tourism Australia
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, … Read more
Standout Social Media Campaign Example #6: OREO
Old memories, great friends and… sweet snacks? In 2021, OREO released a tasty twist on a yearbook as part of their creative social media efforts. The post featured Sour Patch Kids, Chips Ahoy, Nutter … Read more
Why cybersecurity is critical in building brand trust.
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more
Standout Social Media Campaign Example #5: HAP
Eating well is necessary, but not always fun. HAP knew tackling the topic could be a challenge, especially when trying to build connections with a wide audience. So instead of sticking to traditional … Read more
It’s Time to BeReal – A Two-Minute Rundown of the Social Platform
Another social media platform? We know what you’re thinking. But BeReal takes a new stance on social… stripping down the ads, promotions, filters and brand deals so users can be the most authentic ver … Read more
Standout Social Media Campaign Example #3: Vienna Tourist Board
We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. T … Read more
Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
When advertising works on advertisers
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more
