Is your brand starting to sound like a robot? Or perhaps you need to build back brand trust? Forbes has three ways your business can show transparency, whilst Adweek is highlighting the common mistake … Read more

Good news for small businesses: 80 percent of consumers surveyed said they have used a search engine to find a local service or product, according to eMarketer. What does that mean exactly? Is it impo … Read more

Can a social media platform sweat? Snapchat’s about to find out. Rival Instagram has run away with its Stories app, reaching more than 200 million users a day. Adweek is TV gazing, searcing for the ho … Read more

It’s been nine months since Pokémon Go made its splash on the scene. Now, the mobile game has garnered over 65 million monthly users. Other digital facts this week? According to Adweek, 51 percent of … Read more

A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on. Sprint brings the sales (and sass). In an ef … Read more

Be honest. Have you ever bought something based on its packaging? According to Adweek, 50 percent of all shoppers have. Consumers are also interested in virtual reality. In fact, this digital trend ac … Read more

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read more

Storytime. Facebook has officially joined the “story” telling bandwagon. It was only a matter of time. The platform joins the ranks of Snapchat and Instagram (its child company). Why? Because 91-100 p … Read more

Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial service … Read more

Let’s talk social. Advertisers are investing more on social platforms. Millennials want socially responsible brands. And consumers are becoming more conscious of their social presence. Meanwhile, Inst … Read more