Trends: Insights & Trends

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Social media users are scaling back: What this means for your brand.

Have you logged in to your social media accounts to see a post or photo you shared from five years ago and wonder, “What was I thinking?” Don’t worry, you’re not alone. Today, consumers are becoming i … Read more

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Grocers are poised for Facebook greatness.

Some brands struggle to find purpose on social media. For lack of relatable brand content, they resort to posting random memes, celebrating obscure holidays and sharing inspirational quotes. It can be … Read more

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Weekly Recap – March 17, 2017

Do you trust brands? An eMarketer study found that most women are skeptical. In fact, 48 percent have a hard time trusting financial service brands, 37 percent distrust healthcare brands and 24 percen … Read more

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Millennials find clever ways to finance life.

Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their af … Read more

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Weekly Recap – March 10, 2017

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list … Read more

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Healthcare Checkup – March 2017

Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and sign … Read more

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Self-care and what it means for healthcare marketers.

You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine. But, what does self-care really mean? According to CEB Iconoculture res … Read more

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Facebook and Google are losing the war against ad-blockers.

Ad-blocking software popularity is growing across desktop and mobile devices, despite the best efforts of Facebook and Google to stem advances, according to PageFair’s 2017 Adblock Report. All told, i … Read more

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Weekly Recap – March 3, 2017

Pick up. Pick up. Pick up. Wondering why consumers aren’t answering your calls? It’s because all that ringing is freaking them out. Especially the young’uns. Or they’re too busy clipping coupons and h … Read more

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How to get more patients to try telemedicine.

Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers … Read more

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