Healthcare Checkup – March 2016

Julia Mastropaolo 03/02/16 - 3:17 pm

From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is it their instant feedback or the consumers need for acceptance? We know a thing or two about that. In fact, we built a women’s health campaign around it. It acknowledges that we’re all different, but we’re all perfectly human. We need unconditional acceptance. We like to be connected. Zoom+ is applying this model to target and connect with Millennials. But first, let’s talk virtual care. On-demand healthcare is expected to quadruple in the next few years, topping $1 billion in 2017. Is your hospital ready?


Everything marketers need to know about fitness apps and wearables. According to eMarketer, 39.5 million people use wearables. That includes every generation. Here’s why.

7 wearables and fitness apps consumers love. Do you track your fitness activity? Here are seven wearables and fitness apps consumers swear by.

Unconditional acceptance inspires new women’s health campaign. We women come in all ages, shapes and sizes. Yet, even though we may not realize it, we all have something in common: our need for acceptance.

The new healthcare clinic that targets Millennials and connects. For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experienced major successes with this generation, the healthcare industry has struggled to get the attention of Millennials. Until now.

How to position telemedicine for market success. Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years.


Looking to target Millennials? Try radio. Ninety-three percent of 18- to 34-year-old consumers tune in to AM/FM radio weekly. Consumers are also searching online.  Approximately 12 billion Internet searches are conducted each month. Of those searches, 75 percent of users never scroll past the first page of results. Is your hospital on the first page? We have 11 ways to boost your website’s SEO. Maybe it’s time to try retargeting.

Want to reach Millennials? Tune in to radio. Really. Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes.

11 easy ways to boost your website’s SEO. In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 can.

What is retargeting, and how does it work? Have you, as a consumer, ever been on a brand’s website looking at a product, and then suddenly, you see ads for that product all across the Internet? This is retargeting.


Let’s talk Uber. Health systems are partnering with transportation companies like Uber to help get patients to their appointments. But this isn’t the only instance Uber is entering the healthcare conversation. Will the future of healthcare be as accessible and convenient as an Uber? Articles are split. What’s your call?

Treating whole communities: Why on-demand transit partnerships matter. Health systems and on-demand transit companies like Uber and Lyft see a real opportunity to improve overall care via partnerships to proactively get patients to and from their appointments.

An Uber for healthcare is closer than you think. The truth is there will be an Uber for healthcare. As a result, people will get expert medical care that is more convenient, less expensive, and accessible.

Techies want to Uber-ize healthcare. One VC fund says: ‘Not so fast.’ It’s been a common complaint among healthcare providers: while digital health is finally coming of age, many of the young, tech-focused entrepreneurs don’t necessarily understand the unique needs of the healthcare industry.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.