Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedIn and connected vehicles for a spin. SHSMD’s FutureScan and CHNAs pave … Read article
Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view the newest Cleveland Clinic … Read article
Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our Healthcare Checkup to stay in the know. Vitamin B … Read article
Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week that will melt your heart? Check up on this and why Alexa … Read article
Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking … Read article
Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people are dropping mobile e-shopping. Check up … Read article
So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine and tax preparation in waiting rooms – two innovative examples … Read article
Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped high crisis PR ratings. VITAMIN B & P Docs help … Read article
Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital videos – led by their biggest stars. VITAMIN B & P Are you in touch with … Read article
Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P 4 healthcare innovations for improved … Read article
Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take a peek at our healthcare insights. And in honor … Read article