Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to … Read article
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note. Speaking of brands, … Read article
Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research, fitness-minded consumers … Read article
Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find a support system and community. Consumers … Read article
Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. But, talking about costs isn’t any easier for the patient. … Read article
What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can … Read article
Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes … Read article
Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matter where they land, one thing is crucial. … Read article
From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is it their instant feedback or the … Read article