Healthcare Checkup – September 2016

Julia Mastropaolo 09/06/16 - 2:42 pm

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research, fitness-minded consumers are seven percent more likely to share their fitness routine on social media. But why exactly do consumers resort to social media is pursuit of a healthy lifestyle? Take a look.


5 reasons why health and fitness is trending in social media. Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. 


Throughout the past two decades we have witnessed great advances for women in the workforce. But there’s still a lot of room for improvement. See here. 

Why your business should empower women in the workforce. Does your business empower its female employees? Here are three reasons why it should.


By now, you’re probably no stranger to Pokémon Go. But did you know there are health benefits to playing the game? According to Healthcare Dive, people who played increased their daily step count by 1,000 steps. Who knew? But this technology was popular among Millennials, and if your brand wants to reach this audience, Silicon Angle has a few insights about Millennials impact on technology. Take a look.

Pokémon Go players added 1,000 step counts daily. Preliminary research by a Harvard Medical School clinical informatics fellow seems to indicate that getting caught up in the new online craze Pokémon Go could boost a person’s health.

The millennial impact on healthcare tech: Convenience rules. Millennials’ unique exposure to technology provides them new and different views on health than previous generations.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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