5 reasons why health and fitness is trending in social media.

5 reasons why health and fitness is trending in social media.

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as spurring jealously or shame on individuals who don’t fit the physique in those photos, many of those viewers find it encouraging and inspiring. According to CEB Iconoculture research, fitness-minded consumers are seven percent more likely to share their fitness routine on social media.

So why do we use social media in our pursuit of a healthy lifestyle?

  1. Condition with Competition

    Fitbits, ab challenges, and health apps galore—people want to track the results of their progress and compete with their friends. Fitbit fever has swept the nation and fitness competitions within friend groups, families, and even workplaces are more prevalent than ever.

  2. Fitness Fashion

    Lululemon, Athleta, Nike, Adidas, etc. Popular sportswear brands are setting fire to the nation. With Lulu’s mesh leggings and Adidas Originals shoes back in style, workout clothes are the current fashion. Posting yoga pics on Instagram in these cute tanks and sports bras is just the cherry on top.

  3. Active Accountability

    Have you ever seen a Before and After photo of someone? Pre- diet, post-exercising—yeah me, too. Many times, people choose to share these collages with their friends to hold themselves accountable. If they post their momentous change, it reminds them not to slip back into their old ways. In fact, according to a 2013 study, for every 10 tweets about weight loss, consumers actually lost an average of about a pound within a six-month period.

  4. Satisfaction Sharing

    Delicious acai bowls, smoothies, salads, and paninis have definitely proven to be insta-worthy if photographed at the right angle with the right lighting #FoodPorn. When people make themselves an aesthetically pleasing plate of delicious healthy food, they want to share it and commemorate the great meal.

  5. Inspiring Individuals

    Pinterest is full of ingenious workout ideas and easy healthy recipes. Pin interesting exercises, recipes, and motivational quotes to inspire you. Then, live healthily and pass it on.

For more on healthcare marketing trends and insights, sign-up for our monthly edition of the Brogan Healthcare Checkup.


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