Healthcare Checkup – June 2016

Julia Mastropaolo 06/07/16 - 2:30 pm

What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can you win this audience over? Start by acknowledging their role.  Speaking of acknowledgements, the Healthcare Marketing Report and Aster Award winners were announced. We don’t like to brag, but we are very proud of our work–especially when it pushes the needle, makes an impact and is award-winning. Take a look.

Millennials and eldercare: 4 things to know about the future of caregivers. What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving.

Brogan wins silver and gold at Healthcare Marketing Report and Asters Awards. Brogan & Partners has been awarded two gold Aster Awards, three silver and two gold Healthcare Marketing Awards for their work with ComForCare, Covenant HealthCare, Franciscan Alliance and the Scleroderma Foundation Michigan Chapter.

This past month was all about disruption. Check it out. 

Why brands that make you go “hmm” are winning big. When was the last time a brand made you stop and think? It doesn’t happen often, but some brands do provoke and disrupt. Let’s take a look.

6 things learned at Iconosphere 2016. This year attendees were encouraged to step outside the proverbial box and disrupt themselves to gain new perspective. And that we did. Here are six things we learned.

Let’s talk organs, shall we? Just this past month, Mass General made history with the first penile transplant. The hospital and surgical team have participated in news conferences, generating media buzz and igniting conversation. And despite the failed uterine transplant at the Cleveland Hospital from earlier this year, there is still a lot of positive buzz surrounding this surgery and how it will help other patients in the future.  

Mass General makes history with first penile transplant in U.S. After three years of research, a team of 30 anesthesiologists, fellows, nurses, physicians and residents have successfully performed the nation’s first genitourinary reconstructive transplant. What does this mean for the hospital and for transplant surgeries across the U.S.?

A transplanted uterus offers hope. Despite the failed transplant, key learnings from the surgery are giving future transplants hope. See how the hospital is marketing to a new tune.

Does your hospital marketing budget have you down? Download our free guide, “How to market your hospital on a tight budget,” to learn budget efficient marketing strategies. 

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.