Healthcare Checkup – November 2016

Julia Mastropaolo 11/01/16 - 2:07 pm

Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to schedule your routine health appointments. Take a look. 


Talk about breakthrough healthcare marketing. From Dr. McDreamy to Turk, see how Cigna is getting all the TV doctors together for a powerful healthcare message.

Introducing the Zocdoc “Unsick Day.” As part of their preventative healthcare campaign, ZocDoc, the healthcare scheduling service, has proposed Unsick Day to allow employees a day off each year to attend routine doctors and dental appointments. 


Tech shame or celebrate? Marketing to the smartphone gen. With the increase in smartphone owners, comes the increase in time spent on mobile. But is this an addiction or a media habit? Four brands are weighing in.


Is promoting telehealth your next big marketing project? If so, are you using the right media tactics? See here.     

3 popular hospital, healthcare marketing trends. Hospital systems and healthcare companies are employing a greater variety of tools to reach and attract potential customers as new competitors continue to flood the market.

Leveraging your brand with telehealth: Intermountain’s keys to success. Does your health system’s brand matter when launching telehealth to your patients? What are the critical keys to success for launching video visits?


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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