Healthcare Checkup – October 2016

Julia Mastropaolo 10/04/16 - 1:49 pm

What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note. Speaking of brands, we participated in this year’s Society for Healthcare Strategy and Market Development (SHSMD) conference and marveled at the industry trends, keynote speakers and brands that blew us away. Take a look.


And the SHSMD 2016 Academy Award winners are… From keynote speakers to industry trends, here’s everything you missed at the SHSMD 2016 Marketing Conference.

3 brands accepting the blurring of “health” and “wellness.” To some, health and wellness go hand in hand. But consumers have a different opinion. See how these three brands are incorporating this into their messaging.  


A few months ago, it was all about the power of video. Now, it’s all about the power of video testimonials. Is your brand participating? And are wearables really here to stay? Doctors’ prescribe wearables, apps and roller coasters? Let’s take a look.

Harnessing the power of video for healthcare marketing. Not only do video testimonials create for an emotional connection, but they are persuasive on digital media as well.

Health System’s ‘Genius Bar’ links patients’ devices for better engagement. Modeled after Apple’s Genius Bar, the O Bar is for patients that have been prescribed an activity tracking device or app.

Try riding a roller coaster to dislodge those painful kidney stones. What if enduring G-forces as high as 2.5 for three minutes could dislodge kidney stones? Would you try it?


Does your hospital marketing budget have you down? Download our free guide, “How to market your hospital on a tight budget,” to learn budget efficient marketing strategies.

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