Healthcare Checkup – February 2018

Julia Mastropaolo 02/27/18 - 4:22 pm

Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them.


4 healthcare innovations for improved access. How many times do you hear, think about and talk about this word in a day? These four noteworthy breakthroughs on the horizon are fodder for your next Patient Access Committee meeting!

Is being a tech native healthful or harmful? The tech generation definitely has is health benefits – hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects, like social anxiety and stress. See how they’re handling it.


Gen We is earning allowance — and saving it too. Gen We is saving more, researching more and planning ahead. They’re even part of household family budgeting. Find out the going rate for allowance and more.

Is your sender reputation keeping your emails out of inboxes? You may be done with high school, but if you’re an email marketer, you’ll never be done worrying about your reputation.


HIMSS18 Connected Health Experience to feature AI, voice assistants and more. Lots on AI and voice assistants at this upcoming conference in Las Vegas.

Cleveland Clinic Florida launches concierge service at $4K a year. Looking to attract 300 affluent patients, the service touts increased accessibility to personal docs, including longer appointments and care coordination. And sparks tiered system controversy.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.