Healthcare Checkup – January 2018

Julia Mastropaolo 01/30/18 - 3:23 pm

Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take a peek at our healthcare insights. And in honor of Human Trafficking Awareness Month, check out the new human trafficking video we created for our client, Michigan State Police. We couldn’t be more thrilled it’s gone viral!


2018 healthcare marketing trends, buzzwords and bingo. It’s that time of year again. Everyone’s talking 2018 healthcare marketing trends, buzzwords and big ideas. Here’s our Healthcare Marketing Bingo card to get you through the next required conference call, webinar or go-to-meeting.

Brogan’s best ad campaigns of 2017. Together with our clients, we connected with consumers to help improve their lives and their communities. Check out some of our best work (no surprise it’s mostly healthcare related!) for Henry Ford Health System, Michigan Department of Health & Human Services, Covenant HealthCare, Michigan Hospital Association, Delta Dental and Michigan Office of Highway Safety Planning.

Incentives for health: When it literally pays to get well. Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe — er, incentive — to do the right thing.


New video educates service workers on human trafficking signs. With over 6.3 million views and 92,000 shares thusfar, this new video we created for our client, Michigan State Police, is getting attention throughout the world. See why and share it to join in the fight against human trafficking.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debit? What if you could exchange something to be rid of it? Interesting facts on what Millennials would sacrifice.


Four health systems band together to create generic drug company. Kudos to these leading health systems for taking matters into their own hands to lower generic drug costs across their 450 plus hospitals.

Ear to the ground: 5 healthcare delivery trends for 2018. Efficiency. Physician burnout. Convenience competition. Scope-of-practice. Community partnerships. Hear about top healthcare delivery issues from the new top guy at AMGA.

5 words and phrases we should ditch in 2018. “Disruptive.” “Thought leader”. What terms should you eliminate from your diction to “take it to the next level”? (oops, I’m “actually” culpable…)


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.