Healthcare Checkup – March 2018

Julia Mastropaolo 03/27/18 - 4:54 pm

Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital videos – led by their biggest stars.


Are you in touch with Healthcare Touchpoint Analysis? Have you been caught a tad off guard being asked to measure Touchpoints? Might be time to learn what they are and how to map and track them.

At-home healthcare testing: fad or future? 23andME, Ancestry, sperm quality and now the first ever at-home cancer test. Healthcare DIY accessibility keeps on keepin’ on.


Marketing madness by the numbers. Sorry we couldn’t help you out with your NCAA basketball bracket. But we do have some data on who’s spending the big bucks on tournament marketing.

Does influencer marketing still work? Yep, especially among Gen We. So be transparent, and realize that not all influencers are created equal.


Intermountain creates a virtual hospital with telehealth tools and services. Including stroke evaluation, mental health counseling, and critical care, Intermountain Healthcare’s virtual hospital encompasses 35 telehealth programs and 500 caregivers.


Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.