Trends: Insights & Trends
Women choose strong over skinny.
My college-aged nieces regularly post goofy selfies. Some might say unflattering. Eyes crossed, hair wild, tongues lolling. Anything goes. Their friends respond in kind. #photoshopmenot. We celebrated … Read more
7 ways you can write better blog titles.
If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you … Read more
Weekly Recap – June 16, 2017
Words matter. But so does tone. When it comes to conversions, which is more important? The answer is in your prospects. Know your audience and the path they take to your door. Need a map? You’re in th … Read more
Healthcare marketing: Making privacy a priority for patients.
Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own … Read more
What you need to know about voice activated search and SEO.
Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to … Read more
Weekly Recap – June 2, 2017
Raise your hand if you’d like more people checking out your content. Take a look around. You’re in good company. Every Marketer is looking for that prospect juice. You may find insight in these seven … Read more
Weekly Recap – May 26, 2017
Got any good Stories? Instagram Stories are expanding to include specific locations and hashtags. Speaking of Instagram, new research shows the social media site is taking off in Europe. Bon voyage. H … Read more
How to find a rainbow at the end of a troll storm.
“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more … Read more
6 top takeaways from Iconosphere 2017.
The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result? High level fuel to power successful strategies for our clie … Read more
Weekly Recap – May 19, 2017
A cute puppy, pretty floral crown and contemplative scientist. No this isn’t a plot to a commercial. These are Instagram’s new lenses. That’s right, lenses. The visual platform took a page out of Snap … Read more
