Blog Category: Insights & Trends
How to market healthcare to all generations: Baby Boomers.
It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their quality of life. They visit the … Read article
Consumers Energy, Dow Chemical, GE target Gen We. Why?
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, partnering with YouTube celeb … Read article
5 tips to jumpstart your inbound marketing strategy now.
Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this angle harder to reach consumers. For starters, … Read article
What’s your mission statement? How purpose can fuel passion and productivity.
What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan. Before we can craft the … Read article
Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.
You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And … Read article
How Oreo is making magic happen on their social media channels.
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But can you spot the five differences … Read article
Hospital marketing strategy to help overcome budget cuts #5: Maximize social media.
According to Nielsen Online, 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media goes beyond just having an … Read article
University Marketing 101: How Boston College builds social media into their strategy.
Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything you need to be … Read article
Why E!’s “The Royals” is so loyal to gamification.
Haven’t seen “The Royals” yet? We’ll give you a quick run down. E!’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positive light on the monarchy… but … Read article
Hospital marketing strategy to overcome budget cuts #4: Go digital.
Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online. But don’t just take our word … Read article
The second rule of authenticity: Acknowledge imperfections.
We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the second rule … Read article